Our favorite material is Piñatex®, an innovative natural material made from pineapple leaf fibre, harvested by farmers cooperatives in the Philippines. It is produced with existing agriculture, no additional land, water, fertilizer or pesticides are used.
Our newest material is just as innovative and is made with Nopal cactus on an organic farm in Mexico. It is distinguished by its great softness at touch while offering a great performance for bag making and complying with the most rigorous quality and environmental standards.
We like to play with materials and that’s how we introduce touches of Cork. It is directly taken from cork trees, without having to them down, and only once every 8-10 year. That is why it has one of the lowest environmental impact we know (14 on Higgs Index). The one we use is from Portugal.
The Cassie pouch and Diana purse are both made from a high quality microfiber from cotton and PU. It is very soft and we chose it both for its resistance and its closeness (it’s made in Italy). Though there is a part of PU, it’s much better than PVC as it doesn’t contain chlorine and doesn’t smell either !
The lining for Cassie pouch, Diana purse and Peggy bag is woven in France, near Lyon, from recycled materials. It associates recycled plastic bottles (PET) with recycled cotton and recycled polyester.
Did you know? This textile is usually used to make shirts!
Since the creation of WWoW in 2016, our objective has always been to create ethical fashion. We offer accessories made without any animal suffering, and with the lowest environmental impact. When the designer realised she couldn’t find any bags made in France without leather, she launched the first collection. Throughout the years, we added new products with the ambition to always do better, and without creating obsolescence.
Our products are timeless and are always made with respect to animals, humankind, and Earth.
We like to see animals freely in Nature, or in symbiosis with Humans. And we refuse to participate in any kind to the exploitation of animals, as it is for the production of leather. This commitment is for you. But it’s especially for Them.
Leather production is one of the 10 most toxic industries in the world. In developping countries, where 80 of the world leather production comes from, workers develop chronic skin illnesses, breathing failure and cancers. Even when leather is produced in Europe, documentaries showed the dogsbodies’ insecure working conditions for luxurious houses. We cannot accept this, especially since we know materials can have a positive impact for their producers. That’s the case for Piñatex®, as it allows an additionnal income for farmers.
We choose materials with the lowest environmental impact, and strive for our impact to be positive. The materials in our collections are either recycled or organic. The perfect fabric doesn’t exist, but we have to do better than synthetic and non-recyclable fabrics.
