The story of a commitment
It was during an initiatory trip around South-East Asia that Salomé, the founder, first had the idea to create WWoW. She realized how crafts could significantly improve women’s living conditions, and played a significant role in the heritage of know-hows. After a couple jobs in the fashion industry in France, this travel triggered a change. She saw how fashion can create value beyond its financial aspect. It would now be her motto.
Back in France, she creates WWoW with the firm intention of giving back to community. She chooses to trust an insertion workshop near Paris to produce the first collection.
As she went vegan, this new ethical and environmental awareness is translated into the brand, that is fully PeTA-Approved Vegan. WWoW uses materials with a double criteria of being both plant-based and with a low environmental impact.