From the very beginning, it’s always seemed obvious to me that the brand would be produced locally in France. Not only to value the know-hows, but also with the ecological concern of reducing our carbon impact. Yet, beyond the choice to produce in France, it was important that our production would have a positive impact. It’s not only about the materials, but mostly about the persons who make the products. I looked for special workshops, and finally discovered insertion workshops, where persons who have been unemployed for a long time gain back confidence through their work.
The creation process
The products are imagined, drawn and prototyped in Paris with a bag specialist. Then we bring the patterns, materials and directions to our partner insertion workshops, where the women will cut, assemble and sew the products. The people working in the workshops are precious ressources. It is thanks to Nassima that we added a tricolor ribbon inside the passport cover! We always favor quality over quantity, which is why we produce limited series. Our products are timeless and can be used and worn all year long. We develop new products depending on your requests, that are real fast-fashion alternatives.
Zero Waste and Upcycling
To complete the circle, we pursue a zero waste objective. As we mostly use recycled materials, it makes more sense to not end up throwing fabrics. It all started with Terra cardholder’s notch, shaped as half-moons. Instead of throwing them, I figured they would look nicer worn as earrings. Thus was born the first pair of earrings, before other jewels joined the collection.